*Dive Evaluation Report from (C.O.R.E.)
The Council on Retail Excellence

Rick’s Dive ‘N Travel Center recently received a mean score of 9.63 out of the possibility of 10 from the Council on Retail Excellence in association with the Diving Equipment Manufacturers Association (DEMA) This was done randomly & without any notice by a secret shopper from the DEMA association. This included items such as staff personnel appearance, knowledgeable staff, friendly, helpful, store cleanliness, well merchandised, adequate inventory, store layout, well lighted, inventory priced, product information & manufacture catalogs, cross-selection of inventory, posted schedules for classes and dive travel, flexible classes, both group & private, student orientation with full disclosure of times, dates, costs & requirements. Activities noted such as dive travel, local travel to warm water destinations, social activities, non diver activities, annual calendar of activities, communications with Newsletter or E-news and community involvement. Rick’s has and will always will make sure our customers are first and foremost as they are also our “Dive Buddies”

By the way, the average of all other dive centers was 7.96.

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