*Dive Evaluation Report from (C.O.R.E.)
The Council on Retail Excellence

Rick’s Dive ‘N Travel Center received a mean score of 10 out of the possibility of 10 from the Council on Retail Excellence in association with the Diving Equipment Manufacturers Association (DEMA)

This was done randomly & without any notice by a Secret shopper from our Trade association (DEMA)

This included items such as:

 Staff personnel appearance

 Knowledgeable staff

 Friendliness & helpfulness

 Well merchandised

 Adequate inventory

 Store layout, well lighted, inventory priced

 Product information & manufacture catalogs

 Good cross-selection of inventory

 Posted schedules for classes and Dive travel destinations

 Flexible classes, both group & private along with a student orientation

with full disclosure of times, dates, costs & requirements

 Activities noted such as dive travel & local warm water destinations

Social activities, non diver activities, annual calendar of activities, communications with Newsletter or E-news

 Community involvement on a regular basis

Rick’s has always made sure that our customers are first and foremost as they are our friends & our “Dive Buddies”

By the way, the average of all other dive centers was 8.1 and ours was a TEN in all Categories

dates, costs & requirements.

Activities noted such as dive travel to local warm destinations
 

Store Hours

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