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" WE ARE... THE STANDARD OF EXCELLENCE"

 

Rick's Dive 'N TravelInside the Store

Since 1978, Rick's Dive 'N Travel Center has been the leading name and synonymous for Scuba Diving in Arkansas. With high quality products, customer service second to none and a facility that rivals the best in the industry, our reputation was earned by the painstaking 'attention to detail' that goes into growing our business and taking care of our customers on a daily basis. We have employees with a tenure exceeding 15 to 20 years and our professional staff will go out of their way to make sure you have a positive experience with Rick's Dive 'N Travel Center.  If you are one of our valued customers, we sincerely say "THANKS", and for those of you who are considering learning to scuba dive, we invite you to come visit us and allow one of our friendly staff members show you what you're missing! We guarantee you want be disappointed!

Starting with the largest equipment selection in the South

We want our customers to not only to have a positive experience at Rick's Dive 'N Travel Center, but to also have one of the largest & most current equipment selections in the region. The fact that Rick's was honored as one of the Top Ten dive centers in the U.S. by the Diving Manufacturers Association was evidence of our goals.

The truth about shopping for Scuba Equipment on the Net
and why you should consider buying your dive equipment from Rick's...

The following information is important for internet scuba equipment shoppers. We hope it is helpful for your future shopping decisions. Owner, Rick Newton.

Scuba diving is a fantastic recreation that offers a wonderful opportunity to travel to destinations that you may not of known about with beautiful underwater creatures of all colors,forms and shapes and definitely some of the nicest people in the world. " With Rick's entering 30 years in the diving business we know personally that you will enjoy owning your own diving system."  Like a golfer, hunter or fisherman, you will want to make sure you purchase quality dive equipment if you are going to be a diver and at 60' you don't want to find out you didn't select the right equipment or received the best advice!  At Rick's.....we make sure that won't happen if you give us the feed back during our initial consultation!

Here are some simple facts to ponder:

     The Internet sellers (probably not even a diver and may not even be stateside) are selling dive equipment at its "basic worth," with little to no information, unassembled, in the box and not registered.  Can you get a better price by ordering on the Internet?  Maybe & Maybe NOT. While the net may be a good source for gathering information, it's usually not good for providing service.  Basically, they have no future or long term concerns about you period...WE DO !  So it usually comes down to price or value

      "Nothing great was ever achieved without passion & enthusiasm"

"Cheap dive equipment isn't usually good and good dive equipment is not usually cheep"

                Rick's Dive 'N Travel Center offers dive equipment with the following values added:

At Rick's Dive 'N Travel Center, you will be dealing with professional diving Instructors, not just a diving individual. You are able to see and try on what you have selected first. All the catalogs, sizing charts and pictures are no substitute for actually being fitted properly by one of our diving professionals. We assemble your diving system, configured to your specific needs and absolutely guarantee the fit in our center and our indoor heated pool at no extra charge. This will eliminate buying twice or having buyers remorse! Trying before buying is paramount!




We will make sure that you are fully aware of all the features and benefits of the equipment you have selected and that you are trained in the purpose and use of the functions & features at no extra charge.



 


Our staff will do everything possible to help you stay within your budget, and to make sure you get the most "bang for your buck". After completing our Personal Information Diving Form, we will have a better idea assisting you toward the selection of diving products that will most benefit your diving desires. Someone MUST ask you a series of  questions to help make sure that you have purchased the correct products. You want to only do this once, IF you buy the correct products and fitted properly.  Of course, the final decision is yours.




We will also complete and register all of the warranty information for you and here to instantly resolve any warranty issues that may arise at no extra charge. Mail order products are not covered by a national warranty if it's purchased from an unauthorized dealer and there are plenty out there waiting to remove your money from your pocket. We have literally replaced a customers instrument console after he slipped and fell on his instrument console as he was stepping off his dock and replaced it at NO CHARGE. While we may not always be able to do something like this, we are confident in our selection of vendors to help out when it's necessary.


Rick's  guarantees that you will be happy with your newly selected equipment or we will exchange it for any other piece of *equipment to make you happy..... period!
 


We advise you when your annual service is due, usually a month in advance and here to honor all manufacturers' warranties & updates for you at no extra charge.


You are always welcome to come "take a dive" in our indoor heated pool to refresh your diving skills or get "reacquainted" with your equipment at no charge. Those that may possibly be considering making a career either thru our Divemaster or Instructor Program must use equipment consistent with what our store provides. This comfort and safety issue runs deep in the roots of our personal philosophy and in the best interest of our students as well.



 


All appropriate products that we offer include a full U.S. warranty. Unlike most items that are purchased overseas which won't be included with a U.S. warranty.  Rick's Dive 'N Travel Center only stocks products that will be eligible for full U.S. warranties to protect our customers for years down the road. Another point to ponder is dive travel with our center.  If you travel with us and had a problem with equipment that you purchased elsewhere, you are on your own to have it repaired or replaced, whereas with a purchase from us would mean that we have a commitment to make every effort to help you get the issue resolved if possible. And we DO!


If you just feel you have a deal too good to be true for new equipment, give us a chance to make you one of our many happy & loyal customers before you give you credit card number to someone out of State or even worse, out of the country.  Then we can see if you are REALLY getting what they have told you, such as correct sizing, color, model # and all the product features, and warranty. "Bait & Switch" is very common with diving equipment and if you have the opportunity to visit some of the divers chat rooms, this is all to familiar.  In exchange, we'll tell you what the cost would be if you bought the same items from us with our value added services. No pressure or hassles, YOU DECIDE.


Don't forget, we will always be here for free, cheerful consultation on all the places and ways you can use your "new dive system. As selected as one of the Top 10 Dive Centers in the U.S., we want you to be a happy diver,and that means more than just selling you "gear"! Our dive boats depart virtually every weekend May thru October as well as our monthly dive travel destinations around the world...we hope to see you there!


And here's the good news.....You get to choose whether or not we are worth it.

 



 

Store Hours

 
Monday - Thursday
9:00 am - 6:00 pm
Friday
9:00 am - 7:00 pm
Saturday
9:00 am - 5:00 pm
Sunday (December only)
1:00 pm - 5:00 pm

 

By appointment after hours

Call us at 1-800-521-3541

 

Please sign our Guest book and sign up for our e-Newsletter.

Please sign our guest book!

 


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Rick's Dive 'N Travel Center
24th & Poplar Street
North Little Rock, Arkansas 72114
501-753-6004
rick@ricksdivecenter.com
copyright © 1999 Rick's Dive N' Travel
all rights reserved